October 2021
Dial®, a trusted brand of over 70 years, continues to evolve and better the lives of consumers through its long-standing history of supporting handwashing education and healthy hygiene habits. Handwashing education efforts have always been encouraged by Dial® and this October 15th, on Global Handwashing Day, the brand is emphasizing its commitment by lending a helping hand to teachers with a social purpose campaign called Give Teachers A Hand.
This year, through a partnership with DonorsChoose, an education nonprofit that allows individuals to donate directly to classroom projects posted by teachers, Dial® will donate liquid hand soap to teachers to enable them to promote healthy hygiene habits in their classrooms for students who have returned to school in-person this fall. In addition, this collaboration consists of a 1:1 match commitment (up to $100,000), where Dial® will double the impact of a consumer’s donation to projects on DonorsChoose through a dollar-for-dollar matching donation by Dial.
“At Dial®, we want to make a meaningful difference in consumers’ lives“ says Randi Melton, VP of Marketing Beauty Care, Activation. “We are honored to partner with DonorsChoose, which enables us to work directly with teachers, and support their goal of not only making a difference today, but building a brighter tomorrow for their students.”
Teachers are inspiring and shaping the future generation. Dial® wants to ensure that those who are educating the next generation on topics such as healthy hygiene habits, have the tools that they need to succeed. According to a survey by the Department of Education, 94% of public school teachers spent an average of $479 out of pocket to buy classroom supplies for their students. Dial® believes that teachers shouldn’t have to use their own resources for basic necessities, which is why the brand is proud to support the wellbeing of teachers, students and their classrooms through a partnership with DonorsChoose.
"We’re grateful to be teaming up with Dial® at such a critical time. Teachers go above and beyond to care for their students, and both Dial® and DonorsChoose are dedicated to getting teachers and students the resources they need,” says Janelle Lin, SVP of Partnerships & Business Development at DonorsChoose.
Dial® is also running a Science of Clean social campaign on Instagram and TikTok to help inspire teachers and educate consumers. The Science of Clean experiments and lesson plans demonstrates how to keep hands clean in a fun and relevant way featuring influencers including Steve Spangler, Jessica Luke and Bob Pflugfelder. Visitors can also learn more about Dial® brand’s partnership with DonorsChoose on DialSoap.com/about/dial-plus-teachers.
In addition, Dial® has donated over 5.1 million liquid hand soaps to non-profits such as Feeding America, Feed the Children, and United Way as part of its mission to help provide necessities to people in need in 2021.These partnerships further support Dial®’s focus on supporting communities and being a provider of products for clean, healthy skin.
Visit DialSoap.com/about/dial-plus-teachers for more information on our Give Teachers A Hand campaign and to share the knowledge of proper, frequent handwashing with friends and family.