The Dial® brand is an American icon known for its powerful deep cleansing that is gentle on skin. Dial® became a US household name in the 1940’s with the introduction of Dial® antibacterial bar soap. As one of the founding American personal cleansing brands, Dial® introduced the first ever antibacterial liquid hand soap in 1988, and was even the first ever soap in space. Today, the Dial® brand continues to innovate with formulations that feel powerfully deep cleansing, but are gentle on skin, addressing various skincare needs while offering products that protect from bacteria.
America's trusted brand for over 70 years, Dial continues to deliver clean, healthy skin for you and your family. Take a spin through our heritage!
Maintaining a balance between economic success, protection of the environment, and social responsibility has been fundamental to our corporate culture for decades.