We believe that all personal care products should be cruelty free and are proud to announce that all of our products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognizable gold standard for cruelty free products.
To become certified, Leaping Bunny requires cruelty free standards over and above legal requirements. Some of the requirements include:
Adhering to a fixed cut-off date policy and proactively monitoring our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria
Verifying internal standards and establishing protocols for our suppliers
Undergoing a rigorous audit of our supply chain and ingredients
Agreeing to regular independent audits of the Dial® supply chains
For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit http://www.crueltyfreeinternational.org