The Dial® brand is an American icon known for its powerful deep cleansing that is gentle on skin. Dial became a US household name in the 1940’s with the introduction of Dial antibacterial bar soap. As one of the founding American personal cleansing brands, Dial introduced the first ever antibacterial liquid hand soap in 1988, and was even the first ever soap in space. Today, the Dial brand continues to innovate with formulations that feel powerfully deep cleansing, but are gentle on skin including our womens body wash, mens body wash & kids body wash, addressing various skincare needs while offering products that protect from bacteria.
America's trusted brand for 75 years, Dial continues to deliver clean skin for you and your family. Take a spin through our heritage!
Dial introduced America to antibacterial cleansing in 1948, changing the way a nation thought about clean.
- 1948: America’s first antibacterial deodorant bar soap
- 1988: The first antibacterial liquid hand soap ever made
- Dial was the first soap to go to space because even astronauts need clean
- 75+ years later, Dial is still the standard.
The same commitment to real, effective, antibacterial clean. Now with more innovation, more science, more ways to bring you back.
We believe that only Dial brings you back to clean. Meaning when you’re truly clean, you gain the freedom to move forward: to connect, create, work, play, live.
Dial is the #1 Doctor-Recommended and #1 Teacher-Recommended Antibacterial Hand Soap Brand.
- Why doctors: Clinical credibility is Dial’s bedrock. Formulas are dermatologist tested and pH balanced.
- Why teachers: Classrooms are high-contact environments where antibacterial soap matters most. The teacher endorsement bridges efficacy and community impact.
- Free-from credentials: no parabens, no phthalates, no silicones.
- Leaping Bunny approved: cruelty-free across the entire line.
- Bar soap helps provide ‘round the clock® odor protection.
- Great for families with body wash, hand soap & bar soaps for men, women, and kids
At Dial, we are dedicated to helping people and our shared planet.
- Dial + Teachers Program: As a TeacherLists partner, Dial is connected to schools and teachers through their school supply lists, helping students and parents prepare for school every year. Dial also donates hand soap to teachers across the country.
- Solidaridad Partnership: responsibly sourced palm oil supporting sustainable farming and fair supply chain practices.
- GreenCircle Certified (eligible products): reduced carbon footprint and zero waste to landfill.
- 100% Recycled Plastic Bottles (excluding pump): packaging made from post-consumer recycled materials.
- Leaping Bunny Approved: never tested on animals.
- Dial is the official soap of US Soccer for men’s and women’s national teams.
Dial is continuing to innovate and keep both you and your family clean with hand soaps, bar soaps, and body washes. We have been doing so for the past 75 years, and we look forward to continuing to keep our commitments to our customers.
You can learn more about Dial products and Tips in our blog.
Maintaining a balance between economic success, protection of the environment, and social responsibility has been fundamental to our corporate culture for decades.
Learn more about our sustainability at Henkel.com
There are differences between plain soaps and antibacterial soaps. See our FAQs page to learn more.